We help clients pinpoint emerging opportunities, find unexpected value, and create new businesses by harnessing the full power of digital.
We provide clients with proprietary, sector-specific research and insights on what drives value in the digital economy. Our approach is immersive and experiential, anchored around five key workshops that help identify the optimal portfolio of initiatives—a selection that balances investing in digitizing a company’s current business model against innovating new business models, and creating alignment among the executive team.
Along the way, we work with clients to build a digital road map to transform their business by helping them answer key questions, including:
- What areas of digital should I focus on (for example, go-to-market strategy versus product/service innovation)? Which will have the biggest payout or risk for my business?
- Should I be focused more on digitizing my current business model, or should I be investing in new digital businesses?
- Which moves have a big enough first-mover advantage to make greater risk worthwhile?
- What is the risk of being late to move, and does it vary by type of disruption/digital change?
- Is it better to have many small bets or a few big ones?
- Can I really compete against digital attackers?
https://www.mckinsey.com/business-functions/mckinsey-digital/how-we-help-clients/digital-strategy
